How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 15:52
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Processes
What are some good customer engagement platforms?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
Perception
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